[My trailer uses, develops and challenges forms and conventions of real media products. At the beginning of my trailer is what is called a Greenband – this shows the certificate of the film as rated by the Motion Picture Association of America (MPAA). A greenband rating card is an approval for appropriate audiences. My trailer uses this as a form of a proper horror trailer but develops it by editing the end of it into the trailer to give a supernatural feel. Another form my trailer uses at the beginning is the company logo titles – these show the companies that have invested and have been involved with the production of the film.
Typical camera angles used in a horror trailer include low angle and high angles shots, canted angles, hand held camera shot, establishing shot and POV shots. Within my trailer I used high angle shots and low angle shots to show the changes in status and power, an establishing shot to establish to the audience where the film is going to be set and a hand held shot to allow the audience to see in the eyes of the character.
Another form I have used from horror trailers is dark lighting. I used this form as it creates an eerie setting for the trailer. I developed the use of dark lighting by shooting a scene in the woods with the sun shining over the background – this emphasized the darkness of the woods and the light from the “outside world” showed the normality vs the horror. It also signified some form of opportunity for help, showing the audience that not all is as it seems.
By basing my trailer on a ‘true story’ I am both following and developing a horror trailer convention as some horror trailers are based on true story but not all. I based my trailer on a true story as from my research and audience feedback, found that they audience were more scared by a films based on a true story as it has an element of truth and essentially could happen to them.
Within my trailer I used many common conventions of a horror trailer such as the use of weapons, a victim and a un-sub. These all contribute to the story line as the weapon shows what could and most likely will be used in a violent attack involved during the horror, the victim is clearly shown through innocence and unknowingly being watched and an un sub can by clearly identified as you cannot true to the name you cannot identify the person.
I also used pathetic fallacy in my trailer through the use of the woods, this is a convention I have used from other trailers. The woods are dark and gloomy giving the audience an eerie feel. The use of a rural area also contributed to the eerie, isolated feeling.
The text cards throughout the trailer have been developed as they each have an editing twist on them which allows the audience to stay engaged with the trailer. It also fits in well with the horror theme throughout.
As a trailer overall there are little amount of clarity, this makes the audience want to know more and look up the film on the internet or simply just wait and go see the full film.
In terms of challenging horror trailer conventions my trailer is slightly longer than most teaser trailers, this is because I struggled to fit enough footage in to gain the same effect. I do not believe however that this was an issue as the timing was still an appropriate length and enabled the teaser trailer to be more effective. The backing track to my trailer was unusual for a horror trailer. I chose the song Born to Die – Lana del Ray as it did challenge the typical conventions and therefore would stand out. I do feel however that the song had a great effect on the trailer in building suspense and beginning the climax to the action. I was unsure of using this song first of all but after receiving positive audience feedback I felt confident that the song was creating a good effect. Another convention I have challenged is the amount of characters involved in the teaser trailer. I have only shown the victim and glimpses of the un sub to emphasize the feeling of isolation and vulnerability, the majority of teaser trailers for the horror genre show a range of characters even if just briefly.
Teaser trailers which have influenced my media product:
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