Completed Trailer

This is my final trailer. My laptop unfortunately crashed and during the process of being fixed the software I was using and footage was wiped meaning that I cannot add to the trailer anymore.

00:00 to 00:05 - I have moved the greenband and company logo's to the very start of the trailer as this seems to be a more common convention in a horror trailer and was also suggested in some of my feedback. I decided to go with this feedback as meeting the needs and expectations of the target audience is important in creating the best trailer i can.
I cut down the scene from 00:08 to 00:10 as this footage was said to be, from feedback, too shaky also and would have the better desired effect it if were to be cut down slightly.
The audience were also concerned with the fact that they didn't seem to understand the trailer as some footage was either to shaky or in the wrong order. To correct this I have taken out or cut some footage to reduce a shaky camera. I then carefully reordered the footage as to not repeat myself or give away important parts of the storyline. 
The beggining walking scenes (around 00:12 to 00:18) were cut down as to save time and get to the point. A teaser trailer is very short and should give the audience as much information as possible without giving anything away in order for them to want to watch the film and find out. By cutting down the walking scenes my trailer had more time to spend on the actual point.
The Axe weapon scene at 0:21 was said to be too dark to be able to recognise that it was an axe being sharpened so I lightened the scene making it clearer for the audience.  The lighting effect on 0:24 has been used to connote the supernatural side of the film, this is also portrayed through the shot of a character disappearing at the beginning. 0:25 shows that the producers behind this film were also behind creating well known horror film 'The Ring' this would automatically draw attention to fans of these directors/producers of fans of The Ring. The hut sccene at 0:31 has also been cut shorter as to save time on showing the floor focusing the shot more on the actual hut. This gives it a significance connoting its importance in the film. This is also connoted through the use of a low camera angle. The light shining through the trees shows the light and normality of the 'normal, outside' world compared to the darkness inside the woodlands and surrounding the hut. 0:33 and 0:35 shows two reviews of the movie giving the audience an idea of how good the film is and whether or not it is worth seeing. They are both reviews by credited reviewers. Both reviews have been written in white font on a black background making it stand out. At the end of the review is the name of the reviewers company, this font has a red tint to it at the bottom to fit in with the horror/thriller dangerous theme. A fast action sequence is included in order to build up the tension of the viewer and then cut off in order to make them want more, this will draw them into researching the film and going to see it when it is released. 
I also cut down the overall length of time of the trailer to 56 seconds. This allowed the audience enough time to become interested in the trailer and the film but also leaves them wanting to see more and find out the main storyline - this is the purpose of a teaser trailer as the audience will then want to see the film in order to find this out. 

Facebook and Instagram Questionnaire Answers

 

Facebook Feedback

 

Instagram feedback

 

Magazine Questionnaire

I have also uploaded my questionnaire onto Facebook, Instagram and Twitter.

Feedback

The majority of the feedback for my trailer was based around my music change at the end and an unclear storyline. I will show how I have taken the feedback on board in the same post as my final draft.

Horror movie poster analysis

TITLE: The title is placed at the bottom of the poster in a central location. The font is a blood red colour connoting the horror and danger within the film, it is also a serif font compared to the other text on the poster, which are sans-serif, making it stand out as the title. It is also significantly larger than the other text.
Other text on the page includes the slogan, date and credits. These are all in sans-serif fonts making them sharp and simple so that they are clear.
SLOGAN: He knows where you sleep.
The slogan is located centrally above the title. This is unusual for other film genre posters but a common convention for horror/thriller posters. The slogan itself is short and simple but also gives off a scary effect. It insinuates that the killer is able to get to you at all points because he knows 'where you sleep' and where you are at most times. The slogan, date and credits are all coloured white to make the main title stand out.
MAIN IMAGE: The main image is the absolute focus of the poster, it is the centre of attention and draws peoples attention in. Both main characters are in a central location making them to main eye point. The light shining in through the back window could signify a light of hope for the young girl character, but as the attacker is standing in the way blocking the light, he connotes that he is blocking any glimmer of hope she has of being able to stay safe.  The black border around the edge focus' on the centre.
COLOUR SCHEME: The colour palette consists of reds, orange and black. The red colours connote danger, horror and blood. The black connotes the darkness of the story and that there is little place for the girl to hide.
CHARACTERS: Two characters are shown on the movie poster leading the audience to believe that these are the main two characters, typically the attacker and the victim. The first character is placed higher up, looking down upon the other character connoting a position of power and authority leading us to believe that this is the attacker rather than the victim. The second character appears vulnerable and innocent as she is smaller than the first character and placed lower down. There is more focus of authority of the first character whilst the girl is shown with a lost, sad, scared facial expression. It appears as though she is surrounded by a pool of blood signifying her possible troubles throughout the film and the consequences of what may happen to her. This draws the audiences attention to want to find out whether she survives or not. There is not much focus on the weapon like in some horror movie posters however it can still be spotted. The first characters face is covered so not to show the audience who the attacker is, consequently giving away part of the storyline.

Completed Trailer

Since receiving feedback from a selection of my target audience aged 14 and 15, I have made the nessecary changes for my trailer to suit their ideas and suggestions on how to improve. The majority of the feedback was focused upon making the story line more clear without giving the story away and changing the music break at the end of the trailer. The audience were also concerned with the fact that they didn't seem to understand the trailer as some footage was either to shaky or in the wrong order. To correct this I have taken out or cut some footage to reduce a shaky camera. I then carefully reordered the footage as to not repeat myself or give away important parts of the storyline.
You can see straight away the first change I made, this was to the order of the credits. After a feedback suggestion that I should place the green band and production logos after one another instead of close together I moved them to all be placed at the beginning of the trailer. This is also a typical convention of most genre movie trailers - including horror/thriller. I then proceeded onto cutting down the scene from 0:05 to 0:09 as I received feedback stating that the camera work ended to shaky.
 The walking scenes from 0:18 to 0:22 were also cut down in length as they seemed too long, the black and white flashforward scenes were also removed as many people didn't understand why they was there. I removed them as to reduce confusion for my audience which could lead to them being put off seeing the film. The Axe weapon scene at 0:26 was said to be too dark to be able to recognise that it was an axe being sharpened so I lightened the scene making it clearer for the audience. The lighting effect on 0:29 has been used to connote the supernatural side of the film, this is also portrayed through the shot of a character disappearing at the beginning. 0:30 shows that the producers behind this film were also behind creating well known horror film 'The Ring' this would automatically draw attention to fans of these directors/producers of fans of The Ring. After this a few new scenes have been added as to make the storyline of the trailer clearer and in order. The hut sccene at 0:37 has also been cut shorter as to save time on showing the floor focusing the shot more on the actual hut. This gives it a significance connoting its importance in the film. This is also connoted through the use of a low camera angle. The light shining through the trees shows the light and normality of the 'normal, outside' world compared to the darkness inside the woodlands and surrounding the hut. 0:39 and 0:40 shows two reviews of the movie giving the audience an idea of how good the film is and whether or not it is worth seeing. They are both reviews by credited reviewers. Both reviews have been written in white font on a black background making it stand out. At the end of the review is the name of the reviewers company, this font has a red tint to it at the bottom to fit in with the horror/thriller dangerous theme. 0:44 to 0:46 have been included again to make more of a storyline.  The music then increases in pace as well as the scenes. This is called a fast action sequence and connotes action and thrill which will encourage the audience to see the film.

I have also generally reduced the time length of the trailer as my research shows teaser trailers tend to be around 1 minute whilst my last draft was almost 1:30.