[ From my audience feedback I learned that I had targeted the right audience as the response I received whilst constructive was all positive in that the audience were interested in the film genre. I also learned from my feedback that I could have asked for some more in order to improve completely. Using audience feedback gives a variety of other opinions and idea’s and allows you to create something that is unique and appeals to a wide variety of people. From my own specific feedback I learned that keeping to the well known conventions was the best way to make to product suitable for the majority. When completing a questionnaire on my poster I found I should use darker colours within my poster as this is a typical convention found in many horror posters. Due to the design and pathetic fallacy I decided not include the colour red on my poster as I feel it did not blend in well with this particular poster and film. I feel as though this is a good enough reason to challenge the convention of using red/blood colours as I do not want to take away the effect of the poster. I had planned to keep my poster relatively simple and basic before retaining feedback however from now receiving feedback I am completely comfortable in my decision. By making the poster simple and basic it gives an eerier effect whilst a busy poster filled with images and information reduced the effect and takes focus away from the actual film, the feedback stated that people prefer to be more focused upon the information and company names. Originally I had planned to use a location photo but the most popular answer from feedback was a close up on the main character. This is also a popular convention within the horror genre and therefore was suitable for use. By using a close up of the main character the poster does not give the films storyline away. I also found that popular actors and actresses attract a lot of fans to seeing the film, by using a close up of the main character this will also draw attention to the actress and therefore draw fans into looking at the poster. This will then cause them to find the trailer of the film to see the actor/actress in their new film. A close up image of a character also allows the chance to show emotion. The face tends to give away how someone is really feeling and allows you to see whether the character looks frightend, scared and vulnerable or whether the character looks confident and in control, this then allows the audience a chance to guess which character the victim or the unsub. For my poster I have used the victim as my main character as I do not want to give away the identity of the unsub to anyone who has not viewed the film. I have decided to do this because this will cause the audience to want to view the film more as they would want to find out the storyline, how the storyline ends, who the unsub is, what they are capable of and why they have become the 'evil character'. As the main image is focused upon the main character (victim) I have decided not to include any other images within the poster, this also links in with keeping the poster simple and basic. If other images were to be included then too much of the storyline could be given away and the focus will be taken away from the main characters facial emotions. One audience member, in the feedback, did opt for a full body shot of the character. I decided to opt against this for the reasons already mentioned above and the fact that the poster will not have as good as an effect I think. As for the information featured on the poster there are certain features that must be included in order for the poster to be effective in what it is supposed to do. The most popular answers from the feedback were the production company, tagline, certificate, and release date. The title will be the largest featured text on the page as this is most important with the tagline located underneath in a slightly smaller font. The certificate of the film and production company will be the smallest text featured on the poster as this is the least important feature that will draw in attention. The release date is clearly stated on the poster but does not have a too large font so that it draws attention away from the actual poster main image and title. I decided against adding the certificate onto the poster as there was no suitable place to put it without changing the effect and design on the poster. Whilst it would have been good to include the certificate it is not absolutly essential to include on the poster as you would be able to look onlin or even in the trailer.
Having also recieved feedback on my magazine and trailer I always took it into account when completing my next draft and tried to suit all indivudual opinions. I learned mainly that all three products should be as simple as possible to appeal to the audience best. Having an over crowded page will distract from the main focus and ruin the effect.
Limitations of my feedback included the fact that I only asked a specific range of people, if I were to have asked more I could have generated a fairer amount of results.
All my feedback had a major impact on the production of all three products.
REFLECTION
Looking back I would have gained more feedback, evaluated the feedback in more detailed and spent more time researching and taking the feedback into account. ]
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