Evaluation Question 2

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[How effective is the combination of your main product and ancillary tasks?  
Whilst each product on its own holds both positives and negatives combined they can achieve more than standing alone.  

The poster is effective as it can be placed anywhere allowing it to be placed strategically such as around cinemas, on the sides of buses e.t.c places where they can be easily seen. Visibility of posters can be large allowing a wide range of people to view the poster as it stand out and persuades people to research the film. Posters also allow for an active response e.g noting the release date, visiting the website. Posters are cheaper than print, radio and television allowing more money to be spent of the production of the film than the advertising. The combination of the poster and trailer means that the film gets extra advertisement and will gain popularity. Having seen the poster people are likely to then go and view the trailer. Whilst the trailer is only effective before you have seen the film, the poster can be kept by fans to be placed on walls e.t.c  

The magazine cover draws a lot of attention and is presented to a wider variety of audience than a poster. A magazine cover attracts fans of the magazines as well as those who will be drawn to the actual film cover as well. A magazine holds good communication with the audience as along with the cover is a section of the magazine inside with interviews, behind the scenes e.t.c By being the front cover of certain magazines you are able to target a specific audience. Magazines also have a long life, unlike posters, as they can be found in doctors, dentists e.t.c a long time after the magazine is released. This will then advertise to people even after the films release. Magazines also hold pass on readership which will again advertise to a wider variety of audience. Status is also important in advertising in a magazine as the higher status of the magazine the more likely the readers are to trust in the film. The magazine combined with the trailer means that a wide variety of audience hear about the film and are encouraged to view it.]