Generally within horror movie posters the colour palette involves dark or black colours e.g blacks, greys and sometimes reds. These colours connote the horror genre & represents the feel of the movie and it's characters; most characters are dark and mysterious.
Both the killer and the victim are generally displayed in some way on the poster, although are not always the main focus. The killer most often is not clear and is placed in the background adding to the suspicousness of the audience and their longing to want to know more. They are usually shown dressed in dark clothing and/or with a trademark tool for killing e.g knife, axe - the tool is usually emphasized. The victim is generally displayed in a different context to the rest of the poster such as being represented in a different light or colour to display innocence and purity. A disortion of an outlook of an object is also often used within a poster. Whilst to young children a child's doll is an object of fun and laughter where as a horror movie poster can disort the outlook of this object so that it becomes creepy.
The title on horror/thriller posters are small and generally located at the bottom of the poster as the focus is mainly on the image. Low lighting is also used to disguise the characters so that not too much of the story is given away.
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