Final Trailer

This is my final trailer. My laptop unfortunately crashed and during the process of being fixed the software I was using and footage was wiped meaning that I cannot add to the trailer anymore.

00:00 to 00:05 - I have moved the greenband and company logo's to the very start of the trailer as this seems to be a more common convention in a horror trailer and was also suggested in some of my feedback. I decided to go with this feedback as meeting the needs and expectations of the target audience is important in creating the best trailer i can.
I cut down the scene from 00:08 to 00:10 as this footage was said to be, from feedback, too shaky also and would have the better desired effect it if were to be cut down slightly.
The audience were also concerned with the fact that they didn't seem to understand the trailer as some footage was either to shaky or in the wrong order. To correct this I have taken out or cut some footage to reduce a shaky camera. I then carefully reordered the footage as to not repeat myself or give away important parts of the storyline. 
The beginning walking scenes (around 00:12 to 00:18) were cut down as to save time and get to the point. A teaser trailer is very short and should give the audience as much information as possible without giving anything away in order for them to want to watch the film and find out. By cutting down the walking scenes my trailer had more time to spend on the actual point.
The Axe weapon scene at 0:21 was said to be too dark to be able to recognise that it was an axe being sharpened so I lightened the scene making it clearer for the audience.  The lighting effect on 0:24 has been used to connote the supernatural side of the film, this is also portrayed through the shot of a character disappearing at the beginning. 0:25 shows that the producers behind this film were also behind creating well known horror film 'The Ring' this would automatically draw attention to fans of these directors/producers of fans of The Ring. The hut sccene at 0:31 has also been cut shorter as to save time on showing the floor focusing the shot more on the actual hut. This gives it a significance connoting its importance in the film. This is also connoted through the use of a low camera angle. The light shining through the trees shows the light and normality of the 'normal, outside' world compared to the darkness inside the woodlands and surrounding the hut. 0:33 and 0:35 shows two reviews of the movie giving the audience an idea of how good the film is and whether or not it is worth seeing. They are both reviews by credited reviewers. Both reviews have been written in white font on a black background making it stand out. At the end of the review is the name of the reviewers company, this font has a red tint to it at the bottom to fit in with the horror/thriller dangerous theme. A fast action sequence is included in order to build up the tension of the viewer and then cut off in order to make them want more, this will draw them into researching the film and going to see it when it is released. 
I also cut down the overall length of time of the trailer to 56 seconds. This allowed the audience enough time to become interested in the trailer and the film but also leaves them wanting to see more and find out the main storyline - this is the purpose of a teaser trailer as the audience will then want to see the film in order to find this out. 
Overall my trailer used common conventions of a horror trailer and challenged some to show the individuality of my trailer and film. I challenged some conventions so that the trailer would stand out and be interesting. 
If i were to go back and improve my trailer I would spend a lot more time on the technical editing side. Unfortunately I didn't get to spend the amount of time on the trailer I would have liked which led to my editing not being as professional and significant as I would have liked it to be.