Final Poster

This is the final version of my poster. The majority of the feedback I received stated that they wanted the poster to mainly focus on the main image and be simple rather than busy. I included all the important information on the poster such as the film name, tagline, release date and production companies. Some horror posters included the names of actors and the certificate of the film on the poster also but I felt this was unnecessary and it would take away the final effect of the poster. The main image shows the main character who most would correctly assume to be the victim. Her facial expression looks frightened and shocked - you can see this through her mouth being slightly open and the wide eyes; both of these connote shocked and frightened emotions. The characters hair is covering a part of her face and looks unstyled and unbrushed connoting that she is away from her comfort zone e.g. home and is on the run or hiding out e.t.c 

The dark colour of her hair blends in well with the dark background and makes the facial expression really stand out to the audience. The cracked effect over the characters face connotes the supernatural side of the film but also the character of the victim. The cracks show her to be slightly broken and vulnerable, as if she is just holding herself together in a dangerous situation. 

I have challenged conventions of a horror movie poster by placing the title to the right of the page rather than placing it directly in the middle. I chose to do this because having placed the title in the middle would have blocked a part of the characters face therefore taking away focus from the image. Also due to the 'Z rule' this is the 4th place your eyes would look when looking at a poster therefore standing out but not drawing the majority of the attention. I made the title the largest font on the page also so that it stands out and draws attention to the poster, the white font also works well in doing this. I followed convention by placing the tagline under the title, by doing so the audience will read the title of the film and then its tagline, giving them a feel of what the movie is about. I felt that the release date and production companies were the least important information to stand out and draw attention so I placed them in a smaller font at the top of the poster. I felt the release date was important to have on the poster so the audience know when to expect the film for. The certificate was not needed as the audience are able to research the film online to see the age rating and naming actors/actresses in the film on the poster would have taken away the effect and made the poster look overcrowded and busy. 

I used a different font for the title than the rest of the text to make the title stand out even more. I used this font because it linked well with the horror film and the white colour contrasted well with the dark background. I felt that the font used for the tagline and other text fit in well with the poster as a whole, also contrasted well with the dark background and also had a good effect whilst still being clear to read.