The Conjouring - Thriller Horror

The Conjuring - Horror Thriller

USP; Based on a true story - this will attract people who are interested in the story and those who believe this will make the film even better and scarier for them.

Sound; In the first 6 seconds of the trailer a normal calm song is heard playing in the background whilst you hear children laughing and playing, the song then dramatically stops as the cellar is found marking the point of the horror to start. A bulb then blows making a loud bang, a moment of silence is heard then a "clap clap" and dramatic music is heard as well as a scream. These sound effects add to the intensity of the trailer making the audience more interested in trailer.

Editing; The trailer begins very fast paced and only slows down to showcase the finding of the 'horror'. The rest of the trailer is then very fast paced showing lots of different sequences that take place throughout the movie. Fast pans and quick transitions are used throughout to show the different scenes. Special effects are used to show a blowing bulb, someone being dragged across the floor and someone floating in mid air.

Credits and Intertitles; Brief credits were shown at the beginning of the trailer to show that the film was made and produced by Warner Bro's, Based On A True Story was then shown 12 seconds in to show that the movie was based on a true story therefore attracting more attention and the film name and release date were shown at the end. There tends to be few credits and intertitles during a teaser trailer as to showcase the movies storyline rather than the name of the actors involved.

Shot types/Camera Angles and Movements; An establishing shot is used at the start of the trailer to show the audience where the movie is set. In this case we are shown the movie takes place in an old house. A mix of long shots and mid shots from eye level are used to show the children playing inside the house before the cellar is discovered. A medium close up is used to show the uncovering of the cellar, A low angle shot is then used to show the main women character lighting a match. Usually a low angle shot would signify her to be the one in power however in this case she is not and the "clap" of two hands behind her show she is in fact the lower dominance. An over the shoulder close up shot is then used to show a childs emotion and fear. The trailer ends with a glimpse of the evil through a over the shoulder close up shot also.

Mise En Scene; The lighting throughout the whole of this trailer is very dark and eerie. At some points a flash of bright light is used to change the dynamics and make the audience jump. The characters costumes show that they are not overly wealthy as they are slightly dirty and loose. The costumes also look old fashioned highlighting the fact the film was set back in 1971. The evil characters costumes also represent them as they are floaty and abnormal like the characters themselves. Props used in this trailer include an exploding bulb and a match; both small items but very significant in the trailer. The location of this trailer is shown through an establishing shot of an old farm house. Other locations in the trailer are all inside of the house and are shown through furniture in the background. Hair and make up are both very natural on the children, mother and father. Make up is heavily used on the evil character at the end of the trailer.

Genre; The genre is represented in the trailer through the Mise En Scene and Sound.

Narrative; Their is no specific narrative in this trailer and no voice over to explain what is going on. Based on the dialogue in the film we can tell that the family living in the house discover they have a cellar which then causes all kinds of supernatural happenings which greatly affect the family.

Target Audience; The Conjuring is rated at a 15 allowing nobody younger than a 15 to view the film. From this I would say the target audience would be around 15-30 as people of this age group would be intrigued to see the horror of the film but also to find out more about the 'true story'.

Structure; This trailers structure is a typical OBPE. There is an opening, a build up, the problem then the events.

 The movie poster for The Conjuring is very simple. Its simplicity gives a very eerie effect and represents the horror thriller genre of the film. The movie title is predominantly featured here in a very clear easy to read text drawing attention to it and making it easy to remember. The names of the actors/actresses are not focused upon on this poster as the main point being relayed across is the scariness and the fact it is based on a true story. The design of this poster accurately reflects the mood and tone of the film. The dark skies, lighting and fog all show the eerie tone of the film and the dramatic mood. The main image standing out on this poster is of the tree with a rope hanging from it suggesting this was a place somebody will or already has hung themselves. If you then look closer at the poster you will see the shadow of the tree actually shows the body being hung showcasing the supernatural feel to this poster. There is no catchy slogan or inviting coverline drawing you into this poster just the attraction of the simplicity and true story basis. This movie poster persuades you to see and research the film as you want to know the ins and outs of the true story and find out just what has happened in this haunting location.