This is again a very simple film poster. The main character Esther is the focus of the poster. The movie title is located bottom centre of the poster where it stands out and is featured well. The text looks as though somebody has scratched the title onto the poster representing a slightly scary feel to the poster. The names of the actors/actresses are also not shown on this poster as it is all focused on the one character Esther. This posters design is very basic with only one main image and few texts. The facial expression of Esther reflects the creepy tone and mood of the film showing us that she is the evil within this movie. The dark lighting surrounding her makes her stand out more and draws attention to the poster. Esther also fades into the dark showing that she is a part of it rather than a 'light in the dark' which we would associate our good hearted characters to be. This poster does have a slogan to draw you in 'THERES SOMETHING WRONG WITH ESTHER' stands out in clear text at the top immediately letting you know that there is something wrong with this character. The slogan then continues at the bottom JULY24 CAN YOU KEEP A SECRET. This then alerts you of when the movie is released and that their is something you will find out by viewing the film. This draws the audience in making them want to know what the secret is. This movie poster is very persuasive as all attention is drawn to the fact there is something wrong with this character making you want to find out what it is. Your eyes are then directly diverted to the release date making you make a mental note of when the film is released.
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