Analysis

Now Is Good http://www.youtube.com/watch?v=ENg2HnY5UuM
Drama Romance
Analysis;
USP(Unique Selling Point): The unique selling point of this trailer is the tragedy story and the point of view it is coming from. We are also shown that Dakota Fanning is in the film who is a well known actress and Jeremy Irvine who is an upcoming actor. These are both unique selling points because they will bring old and new audiences to the film.

Sound: A fast paced fun feel music is playing throughout the start of the trailer representing the way Tess is living the final moments of her life in a fun fast paced way however the music then changes to a sadder more hopeful feel representing the hope they have for Tessa and her relationship. The voiceover at the end of the trailer simply points out the name of the film and its release date showcasing the trailer even more.

Editing: The pace of the trailer starts of relatively slow as the audience are introduced to the story but then becomes faster paced when we are aware that Tessa is doing 'as much as I can as fast as I can'. The pace picks up as Tessa begins to start living her life to the full and reality sets in.

Credits and Intertitles: Straight away we are shown that the film is produced by Warner Bros, BBC films and is sponsored by BFI The National Lottery. We are then shown the main cast members names to promote who is in the film and then one lined reviews to showcase how good the film is. The trailer ends with the name of the film and its release date.

Shot types/Camera angles and movements: Again a lot of close up and mid shots are used to showcase the emotion of the characters and to focus the audience onto the story. A low angle shot is used when Tessa is in the no-gravity machine representing her as above everybody, flying, happy and enjoying it however generally in drama theme trailers I have not noticed many high or low angle shots. An extreme close up is used to present the relationship between the two main characters.

Mise En Scene: The whole trailer features in bright lighting, this could be to show the light in Tessa's life when she appears to have lost it all. It could be showcasing her hopes and the love that she holds even when going through something so dark. The characters are shown to be wearing very natural casual clothing each suitable to their age and professions.

Genre: The audience are aware this film is Drama Romance through the representation of the relationship of the two main characters through camera shots and angles, dialogue and music. We can see the drama at the beginning through dialogue when we find out Tessa doesn't have long to live.

Narrative: From the trailer we realise the narrative of Now Is Good is a young girl doesn't have very long to live so sets out to complete her bucket list along the way meeting someone she falls in love with. We have no idea of the ending from the trailer.

Target Audience: This trailer would not appeal to anybody under the age of 13 as there is no exciting fun bright colours to draw them in however this trailer would appeal to a target audience of an older age range such as 15-45 as people of this age would be able to understand and digest the story properly and enjoy watching the highs and lows of a tragedy.

Structure: This trailer follows OBPE as there is an opening , a build up, a problem and then the events however the problem and events tend to mix in together.